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Market Research Group

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Otto Polyakov
Otto Polyakov

Full [UPDATED] Pluralsight €? Visual Composition And Layouts

Designers of all types; web, print and ux struggle with layout and composition at some point. By gaining a greater understanding of underlying principles of layout and composition, designers can create consistency, organization and visual interest across many different formats.

FULL Pluralsight – Visual Composition And Layouts


With symmetrical balance, the visual weight is distributed evenly. You can draw a straight line through the middle of the design in any direction and the visual balance would be evenly distributed. This makes the composition appear stable and creates a more orderly look.

For instance, you can have several small elements that balance out one large element. Or, you can have smaller elements positioned further away from the center of the composition. In either case, the elements are not the same size and not positioned evenly like with symmetrical balance. However, your composition still has a sense of balance while creating visual interest.

Movement: If one side of the composition has more visual weight, using lines and edges on the more empty side will fill in some extra space while still emphasizing and directing the eye to the heavier side.

Whether you're working on a layout for a brochure or designing a band poster, establishing contrast is one of the most important things to consider in graphic design. Contrast attracts the eye, adds visual interest to a composition and can be in many different forms. Here, we explore four types of contrast that will elevate your design game.

You can think of visual composition as the building blocks of design. It is the layout you use to bring all the elements of your design together in harmony to convey one overall message. Take the word art below, for example. Each word as it stands alone is a very simple element, but when you compose these elements together, you can form a layout that helps your viewers perceive a butterfly.

By using a few visual composition best practices, we can still design our elements to respond to all sizes in a way that tells the same story, has the same style, and gives the viewers the same experience wherever they interact with our product or website.

The style of fonts you use in your design can really impact your visual composition. You can help a message stand out with heavier weighted fonts, or bring characters closer together to help the message feel more pronounced.

There are many visual rhythms or viewing patterns you can take advantage of in your layouts, but the two that are arguably the most popular are the Z-pattern and the F-pattern. These two patterns are simply a popular rhythm your viewers are more likely to follow through your design. By laying out elements along this pattern, it can help guide your viewers to find the most important content faster.

Balance makes a design feel stable and is considered when designers make layout and composition decisions. All elements of design hold a visual weight. The principle of balance speaks to the even, but not necessarily equal, distribution of design elements.

The entirety of the design is more than the sum of its parts. With the right composition, different design elements will appear to belong together. Repetition, similarity and proximity can add this visual feeling of completeness to your design.


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